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Investing Education: Starting Your Real Estate Journey With Camilla Jeffs

November 30, 2022

chrisseveney

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CWS 228 | Investing Education   Want to get into real estate but not really sure how? That’s what this episode will be about: investing education! Our host Chris Seveney interviews Camilla Jeffs about her real estate journey on how she started even with zero knowledge (and without the help of YouTube!) to being a successful active and passive investor, a CEO of investing education company Steady Streams Investments, and a mother of young real estate investors. Join us now and get educated with how investing really works and how you can start your investing path!

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Investing Education: Starting Your Real Estate Journey With Camilla Jeffs

I am joined by Camilla Jeffs. She is the Founder and CEO of Steady Stream Investments, an education company that teaches people how to add passive income streams to their lives via apartment group investing. She is also a GP in over 1,000 multifamily units and a 65-bed base assisted living community. In addition to her many years of experience investing in real estate, she holds an MBA and was known as an innovative HR leader for tech companies. Camilla is the host of Quiet Wealth Podcast and has started four successful businesses. Outside of real estate, she is also the mom of five children. She loves to play soccer and tennis and raise farm animals. That is quite a resume. You, similar to me, come from a tech background. Welcome to our show. I’m glad to have you here. How are you doing? Thanks. I appreciate it. I’m so excited to be here. I’m glad to have you. I was on LinkedIn. I saw one of your posts and I was like, “I love her. I love what she’s putting out into the world. We need her on our show,” and here we are. I’m glad you could join. I like to always give people’s backgrounds because not everyone started in real estate and it’s important for people who are looking to get into real estate to understand that not everyone started where they are now. There was a progression that got them there. Tell me a little bit about you. You started in the tech world in HR. Talk a little bit about that and what realization made you realize, “I got to get into real estate or I’m going to make that shift,” because it’s not normal for us people coming from tech to make that shift into full-time real estate investing. I started investing in real estate before I even got into tech because I needed to. I know that sounds funny, but I got married young and my husband and I were both living in a nasty garage apartment as we were trying to both go to school, get our Bachelor’s degrees, and do all the things. We’re young and completely broke. We’re living in this garage apartment and my landlord came around to collect rent. She owned a bunch of properties around the city and she rented them out. I chatted with her for a minute. I’m like, “What are you doing? How are you doing what you’re doing?” She’s like, “You should buy a house.” I’m like, “We’re living in your nasty garage apartment. We have no money. We cannot buy a house.” She said, “You go out. You buy a house that has a basement apartment. You rent out that basement apartment and then you can live there for cheap or even free.” In my mind, I was still super skeptical because she’s also a realtor. I’m like, “You just want my money so you can get that commission check,” but the more I thought about it, the more I’m like, “That makes a lot of sense.” We went out looking with her and that’s exactly what we did. We bought a six-bedroom home that even had a pool in the backyard and we lived there cheaper than we lived in her nasty garage apartment because we rented out the basement. It was amazing and that’s when I started thinking, “There’s something to this real estate thing.” Next for us after we graduate, get our degrees, and start working, we’re trying to figure out, “How do we do more?” I started reading lots of books on real estate and then we decided that we would do the Live-In Flip Method, which is where you go buy a fixer-upper and you move in because you put down very low money and you can get first-time home buyer programs. You can get all these things and then you get the best interest rates as well. You then live there and you fix it up. We taught ourselves how to fix houses. We didn’t know how to do this before. This was even before YouTube was big. We were reading books on how to fix plumbing and all of those things but we taught ourselves. We did it like clockwork. Every two years, we would buy a new place. We’d move in. We’d fix it up. We move out after two years and we’d either rent it or sell it. Two years is strategic because it’s a tax hack. If you live there for 2 of the last 3 years, whenever you sell it, you can sell it for no capital gains tax. You don’t pay any tax on that gain. That was very strategic for us and that’s how we started going along. Meanwhile, we’re doing this on the side and then I go and get my MBA. I launched my career in tech and working in tech companies and I loved it but what’s interesting about working in HR is that you see firsthand the cap that we put on salaries.
CWS 228 | Investing Education

Investing Education: If you have lived there for two of the last three years, then you can sell it for no capital gains tax. Two years is strategic because it is a trick tax hack.

  Tech salaries are high. They’re ever-changing and there’s a lot going on, but I can’t tell you how many tech people would come to me all frustrated because they’re like, “I could get so much more at another company.” I was like, “I know. I’m sorry, but we’re only going to give you 2% or 3%. That’s all we going to give you as a raise.” It was well-known in the tech industry that you have to leave your company to get a 10% to 20% raise, which was not ideal. We actively work to cap those salaries but you have to because it’s a business. We have to make money and we have to be profitable. It was shocking and disheartening to me that my salary was also capped and there was no way that I could get much higher than I was unless I left. It would take me twenty years to make good money. I was like, “This is dumb. I can make so much more money in my real estate.” Meanwhile, we flipped a house and we made $100,000. I’m like, “I need to do this full-time,” and that’s what I’m doing now. A couple of things there. I always think this is so interesting. It’s usually a conversation or a podcast in this day and age that you listen to that set you on this path. How cool is it that you had that conversation with your landlord at the time and you’re like, “Lady, I cannot buy a house,” but you don’t know what you don’t know until you have a conversation and someone points you in the right direction, you read a book, or you listen to a podcast? I’m thinking, “A six-bedroom home.” Can I ask because where you purchased your first home? It was in Northern Utah where we were living at that time. It was $135,000. It was a lot for us back then. I remember we are broke. We were making $10 an hour maybe. That’s house hacking before they called it house hacking. It was, “I did it before it was cool.” You like did that and you were doing live-in flips before the whole HGTV boom. You went on. Did you continue to build your portfolio? When you started in HR with tech companies, where were you at? Could you have left your full-time job to do that right then? Was it a strategic exit that you made? There are a lot of decisions that go into leaving your job and going out on your own. If you’re anything like me, I’m a meticulous planner. I need to know all the things and I have five kids. They’re relying on me and we live a comfortable life. There’s a lot of anxiety around leaving your job and relying on yourself to bring in all the income. I strategically looked through my real estate portfolio and figured out, “I need to replace at least 70% of my income,” and I had a six-figure income at the time. I need to replace at least 70% of that for me to feel comfortable exiting so that I can go out. There's a lot of anxiety around leaving your job and relying on just yourself to bring in all the income. Click To Tweet The other financial decision that I made was that I needed to have at least twelve months’ worth of expenses in the bank. Traditional is 3 to 6 months of expenses for an emergency fund in case you’re laid off or whatever. If you’re going to go out on your own, you want to give yourself at least twelve months to figure it out because it takes time and it’s not easy. There are ups, downs, and all around for being an entrepreneur and relying on yourself, but I needed those twelve months of expenses. Even if I didn’t make a dime, I’d be okay. We’d be okay for a year and I could go back to a job if I needed to go back to a job. Those are some of the decisions that I had to think through and work through. There’s a lot more that you have to do as well as you’re thinking about exiting but those are the two big ones. That’s super important. A good part of our readers is either starting out their investment journey or wanting to leave their corporate jobs and it’s a little bit glamorized like, “I left and it all worked out.” I’m not as much of a planner as you, but my husband is. I’m more part, like, “Let’s just go for it,” and my husband’s like spreadsheets and numbers. He is budgeting how are we going to make it if one of us left because I did similar to you. I left tech and it was similar. “If nothing at all happens in the next twelve months, we’re good. I can go back.” Jobs aren’t going anywhere. They’ll still be there. I love that you speak to that. You planned it out and have a family. For us, healthcare was an added cost if neither of us is bringing it in, which is so unfortunate, but it is what it is. It is an added cost, especially with kids that you have to think about. You’re used to having a CEO of a business who makes all the decisions and you’re part of the execution of that when you’re working for a corporate company. How did you go from shifting your mindset into, “I’m the CEO of the business?” Going from an employee mindset to a CEO mindset is a complete 180. As an employee, you wake up every day and somebody else tells you what to do, how to do it, puts the targets for you, and tells you when to do it, and all this. You wake up and your day is very scripted. You know exactly what you’re supposed to do and then you go and do it. You don’t have to think very much. I distinctly remember this. Knowing, “I’m going from being an HR in tech, which means that my calendar is 100% full. I have back-to-back meetings all day long. People needed me. I was getting pinged all the time, ‘Help me with this, help me with that.’”
CWS 228 | Investing Education

Investing Education: Going from an employee mindset to a CEO mindset is a complete 180-degree shift.

  I knew that as soon as I exited, I would go to complete white space on my calendar. For me, that was jarring. That was very uncomfortable. It was, “What should I do?” Even though there are a million things that you could be doing as a CEO, how do you figure out what are the best things to do and what’s happening? I’m going to give your readers a tip. This is what I did. As I was approaching my exit date, I knew it would be uncomfortable for me as I exited and then suddenly had nothing to do. Maybe some people were like, “I’m so excited. I’ll have nothing to do.” That only lasts for a couple of days and then the reality and the anxiety of, “I got to go make a whole bunch of money to keep my lifestyle going.” Have your joyful awesome fun days, but then for me, it was, “I’m going to take two weeks and I’m going to script out every 30 minutes for that two weeks just so as I ease into entrepreneurship, I still feel like I’m accomplishing something and I’m getting something done. I love the book The 12 Week Year I use that and followed that to a T and I mapped out, “What do I want to get done in a year that I could get done in twelve weeks if I was focused?” I followed that to a T as well. It helps you still feel like somebody else is telling you what to do as you’re adjusting to that CEO mindset. The other thing you have to keep in mind is decision-making. Sometimes we don’t trust ourselves. We’re taught not to trust ourselves. As an employee, you’re not allowed to make big decisions. You have to go get that approved by eight different people. You have to get approved by them before you can move forward with your idea. Now as a CEO, you can move forward with any idea you want to, but you often get paralyzed because you’re like, “Is this the right decision? Am I going the right way or am I going the wrong way? What am I doing?” I’m going to relieve your stress from that and I want you to just realize that there are no right and wrong decisions as a CEO or as an entrepreneur. There are just decisions and then you make another decision. If you make a decision, go after it. If it’s not working out the right way, you make a new decision and you change. Don’t think of it as right and wrong. That is too black-and-white thinking. Everything’s gray in entrepreneurship. It’s hard for a lot of people. The hardest part for my husband right now is looking into consulting specifically transitioning away from that W-2. We’ve realized that it’s not black and white. You’re not showing up. You don’t know exactly what you’re doing, but it’s the best part about it. You can also create what you want to be doing. It’s so much fun. Once you can get past the fear or not past the fear. I don’t think you’re ever past the fear. Once you can hold hands with fear and realize that fear’s going to be your best friend along this whole ride, you’re going to have fun. To put in the timeline, when you left your corporate job, what did your portfolio look like and what were you hoping to learn and grow in what areas of real estate at that point? I’m assuming, here we are at Steady Stream Investments, you went the real estate route. Let’s talk about that. Where were you portfolio-wise? What had you invested in and what were your goals for that first year? About 15 years into my real estate investing journey, I started getting burnt out because I was DIY-ing. My husband and I were DIY-ing. We were dragging the kids to the properties. We were painting, cleaning, mowing the lawns, and all the things. I was taking all the calls and fixing the toilets. We did that because we didn’t know another way. We thought that’s what you have to do and we also had a very scarcity mindset around money too because we had hardly any money growing up and also when we first got married. He and I were very good at pinching pennies. We were very good at not spending money. Spending money to hire a property manager felt stupid and felt like, “That’s a waste. We can do it ourselves.” That mindset is good in the beginning, but it hindered us in our investing. With investing, once you can break out of the DIY mindset and start to rely on other people and bring other people into this, you’re going to go so much faster. Let me tell you about my journey. For the first 15 years, we acquired about 10 properties and then got burnt out.
CWS 228 | Investing Education

Investing Education: Once you start investing, break out of the DIY mindset and rely on other people. Bring other people into this, and you’re going to go so much faster.

  In that timeline, are you still working your corporate job, or had you left some at some point? That’s important for people to know because you did both. You were in it. It wasn’t like you were fully committed to real estate yet. It took time for you to get there. I was still in your corporate job. We have about ten properties and we’re both completely burnt out. Properties are cashflowing maybe $100 to $200 per property. It is not a ton of cashflow. There’s equity in there, but you can’t eat equity. We’re trying to figure out what to do and that’s when I started thinking, “There’s got to be a better way to invest than all this single-family stuff.” We had done a fourplex as well. We had a little taste of multifamily, but in my mind, I was thinking, “If I could just get an apartment complex, I’d be set.” I’m still thinking about this as a DIY. I’ll start looking at apartments and I’m like, “They cost millions of dollars.” When I check my bank account, sure enough, there is not $1 million in the bank account. “What do I do?” I started reading about it and listening to podcasts about how to buy apartments and I quickly realized that most people don’t do this by themselves. Most people put together a group and this group of people go out. They buy it together and they share in the profits. It depends on what you do and how big of a share you get. It’s all pieced out. I was like, “This is fascinating, but one of those people could just be the money partner.” You invest your money into the project and then you get a return. As I studied more and more about it, I learned that the returns were better than some of the single-family properties that I had done all DIY-ing. It’s like, “You’ve got to be kidding me.” That’s the next step that we took. We sold off some of our properties and we rolled that money. We invested that money as a passive investor into an apartment complex. I had some mindset issues around control because I was used to controlling everything but as a passive investor, you don’t control anything. Also, you don’t control anything so you don’t have to control anything. It can be such a great thing to give up control so that you don’t have to make all the decisions. You don’t have to deal with all the problems that come with real estate because there are problems that come.
CWS 228 | Investing Education

Investing Education: As a passive investor, you don’t control anything. But also, you don’t control anything, so you don’t have to control anything.

  I invested passively. I fell totally in love with it. I was like, “This is amazing. More people like me need to know about this and need to understand how to join a group investment like this.” That’s when I launched Steady Stream Investments as a passive investor education company. I’m just out there educating people like crazy. “Come try this out. It’s such a powerful way to invest.” I’ll go out and I’ll vet different teams, different deals, and different markets. When I find one that I think is a good one that I want to invest in, I’ll bring all my friends along and we’ll go invest together. Now, I join as a member of the general partnership team to help manage that on the backside. To give you guys a flavor, in 15 years, I got 10 doors. Within the next 5 years, I’m at 1,500 doors. It’s incredible what you can do when you join a group of people. Now, I only have a small piece of each of those doors or whatever. I don’t own them 100% so don’t get the wrong idea, but I’m making way more money now too than I was doing everything myself. You had great success in passively investing and you saw the benefit of not having to be the one with boots on the ground, even though I understand that giving up control part. Most entrepreneurs have a hard time with that. You pivoted and shared that and are starting Steady Stream Investments to educate people on how to get started with passive investing. For people looking to invest and make their first passive investment, what does that look like? What are some things you talk about and educate people on first? There’s a lot of education that goes into it. We see a lot of fix-and-flips, wholesaling, long-term rentals, and being a landlord to owning a property. That’s what’s out there on the TikToks and Instagrams of the world. Over the past years, it was a great time to throw money at something in real estate and you did well that way. Now, as the tides turn, that’s not the case so what you’re talking about is important. It’s what we’re involved in with passive investing. What are some things that you educate your audience on and what are some of the people’s questions or concerns when they come to you? You bring up a good point about the tides shifting in real estate. A newbie could have done well in the last couple of years. They didn’t have to know much about real estate to make a bunch of money. They can throw money at anything. Now that the tides are shifting, this is the best time to get involved in a group investment with experienced professionals. That’s what I also love about passive investing. You’re investing with highly experienced professionals. This is their full-time job and they’re running businesses. Every property we purchase is like running a business. We have mega financials on those. We have property and asset managers. It’s a well-oiled machine that you invest in. It’s not other properties that I did in the past where we’d buy it and we’d be like, “We made a mistake. Go fix this.” You’re fumbling around. This is the best time to get involved in a group investment with experienced professionals. Click To Tweet That’s why I think now is a great time to stop DIY-ing and pivot into some of these bigger investments. Take advantage of all that equity that you got in all your single-family investing and let’s move it into large multi-family because single-family might take a hit. I don’t have a crystal ball, but it’s slowing down right now. The demand for multifamily, especially in certain markets, is still going strong and there’s no end in sight to how much housing people need. Another thing I love about this is that we provide housing for people, which is awesome to be part of the solution for housing. We even do affordable housing projects too and work on that. You asked about passive investors. What do I educate on? The most crucial thing if you’re a passive investor and looking to get involved in your first project is that you need to understand who is running the deal. The team is the most important part of this because if you’re investing with a team who is inexperienced and who’s only been doing this for 2 or 3 years, again, it was easy to make money. It’s not going to be as easy going forward. There are still lots of money to be made. You still have great investing happening right now, but you need to be investing with a strong team. I agree. Tons of opportunity is out there and probably it will be even more so in the coming years, but you have to have experience in a downturn market and in that asset class. I always tell investors that when they’re looking at where to place money with the team is almost as important as the asset class you’re investing in. As far as the process goes, you have to educate yourself. You have to have to understand that there are different numbers or metrics. Aligning yourself with someone who can explain it and who’s a great communicator is also helpful as you’re looking at the teams that you want to join so that they will answer your questions because you’re new to this. You need to ask a lot of questions so that you can feel comfortable and do it. In a lot of these investments, it’s not a small dollar figure that you’re investing. Typically, they’re between $50, 000 to $100,000 that you’re investing at a time. You want to make sure that you feel good about where you’re investing, but I want to warn you. You’re never going to feel 100% great about it. Also, there is no guarantee. I don’t know if you ever get this, but I get, “Is this guaranteed?” I’m like, “No.” If anyone ever said anything about a guarantee or promise, run as fast as you can in the other direction because you do not want them handling your money. Nothing is guaranteed. You’ll never feel 100% about any investment because there’s always some level of risk. I remember my first time investing passively in one of these projects and I was nervous. I was wiring $50,000 and I distinctly remember the day that I was wiring it. My hand is shaking. I’m like, “I hope this goes well,” and it did very well. It’s been a good thing for our family. Another thing that I noticed when I came up on one of your posts on LinkedIn was that you are even taking it a step further. You’re educating people who are looking to make their first investment passively and where to start, but also taking it a step further to people who might have kids. Creating little owners is what you called it. I love that. I have two boys myself. I was surrounded by real estate growing up, but not in the past many years have gained tremendous knowledge on my own about, “I didn’t know about these things. I didn’t know that you could open or roll over from a tech company or a 401(k) into a self-directed IRA. I’ve seen some of your posts again. Even further, how do I educate my four-year-old? It’s very different from how I’m going to educate a 21-year-old. I don’t have a 21-year-old, but as they grow. Can you talk a little bit about that? You have five kids at various ages and stages of their lives. When did it dawn on you like, “I need to start educating them because I already feel like I’m behind?” Let me help you out. You’re not behind. We didn’t start our financial education of our kids until they were five. You’re right there. I’m pretty passionate about financial education, in general. Real estate is my vehicle of choice for investing and building wealth, but I want to educate people about money and finances. Also, how to do this. On my podcast, Quiet Wealth, I teach money level two, which is what to do after you’ve gotten out of debt and you’re getting a good income. I don’t teach the basics, but I like to teach what happens in level two. It’s about how to start building wealth and you do that by investing. You do that by having your own business so that you can have tax advantages. The third piece of that is this generational wealth category where we want to make sure that we’re passing on not money necessarily to our children but education. We want the kids to be set up for success in their education. I have a whole thing I’m developing to teach people about this, but let me give you a little snippet about what we did with our kids and I’m excited to be able to teach it to other people. I put them into three different categories. Age 5 to 11 is when the first money training starts. This is when they need money in their hands. They need to understand how to give, how to save, and how to invest. You do those three things. For us, it was 50/50. 50% of the money they got that they earned, they got to spend and 50% was either giving, saving for the long term, or investing. We had our own family bank in there where we inflated it so that they felt like they were making some money. It was a great experience for them. You move into ages 12 to 15. At those ages is when they get kicked out of the family bank because now they need to start learning how a real bank works. They get into the regular banks. You start teaching them about budgeting. We gave our kids a clothing budget for the year. We’d deposit all the money into their account for that year and they’d have to spend it. They’d take their debit card and they would buy their own clothes. There was money we put in their account, but if they ran out, what happens? That’s on them. They had to go earn money to buy other clothes. If they didn’t have enough money for a swimsuit in the summer, they got to go earn some money to go buy some clothes. Ages 16 to 19 is where the real training happens, where you’re like, “You’re about to become a financial grownup and you got to know all these things.” You are still doing the giving, saving, and investing. We are still teaching that and honing in on that. For my kids, I’ve been a real estate investor for a long time. Real estate is a big piece of investing for us. One of the strategies that we would do is go and we’ll flip a house as a family. We go out and we buy a house and then we take all the kids and we all work on it. We DIY most of it. Even though I told you it’s better to do partnering and do all that, we do it intentionally right now with the kids so that they are learning all of these skills. They can all Sheetrock and tile, do baseboards, and all the things but also when we’re there working, we’re having great conversations about investing in what we do. We then took it to the next level. Flipping a house is great. Remember, I teach level two. Here’s my tip for level two. You flip a house and because you have a business, you can shift income to your children. You can shift a little bit more than $12,000 per child. They are paid for working in your business. We’re flipping a house. They’re working. They’re getting paid for that. That’s times five for us. That’s $60,000 that we could now shift. We shift $60,000 to the kids. We then went out and bought a short-term rental and we told the kids, “The $12,000 that you each got, $2,000 of that you can use to spend on what you want.” This was a good time to buy a big ticket item. My son bought a mountain bike. The other $10,000 though is reserved for a real estate investment. We go out and buy a real estate investment. Each kid invests $10,000 into this short-term rental. It’s a cabin that’s not too far from our house. It’s one that we can use as a family too that’s fun. I and my husband will put in the rest to purchase this investment. Now, the kids have a passive income coming in. We’re teaching them about how that investment goes. I sat down with my daughter and we were going over profit and loss statements and how to read and understand those. It’s fun. One of my favorite stories is about when my seventeen-year-old daughter came home from tennis practice. She says, “Mom, my tennis coach asked me if I had a job.” I said, “No.” He’s like, “How do you get money? Do your parents give you money?” She’s like, “No.” He said, “How do you get money?” She’s like, “I own real estate.” He was like, “What?” It was a fun story. You go even a step further than probably most people on just general education, but then even giving them ownership in the real estate at that age is awesome. It’s interesting to me because money’s not something that people talked about a lot, at least when I was growing up. We didn’t talk about all the things that you’re educating your kids on that’s very transparent and open. Everyone knows how much is spent. That’s not stuffed a lot of families talk about at that big of a level. That’s awesome that your kids are so fortunate to have that. I love that you’re so passionate about this and are creating a program to talk about this. It’s something I’m very interested in. I’m like, “That’s even a step further than I would’ve gone.” I feel like we’ve covered so much from quitting your job, mapping that out, and taking your first steps into passive real estate. Do you have any final thoughts or tips that you would recommend to people? You said your level two is where people who have a job and make good money, not in debt start. What would you say is the first place they can get started if they want to? I always recommend house-hacking or figuring out some way to house-hack. There are so many creative ways to do it. We did it when we bought a home that was set up with a basement apartment. It was easy to rent out the basement apartment. What if you don’t have a basement apartment? Can you rent the rooms? You don’t like to rent rooms to other people. Maybe you can set aside one room and Airbnb it once a month and now you’re getting income. If you don’t live with other people, what if you leave your house once a month for the weekend and Airbnb your house for the weekend? I know a guy who does this and it pays his whole mortgage for the whole month. He’s living there for free except for 3 or 4 days a month. He goes and sleeps on somebody’s couch. Another thing you could do if you don’t like people being in your house is set aside a bedroom, rent it to other people, and put their stuff in it. People need storage. They bought a lot of stuff over the last couple of years. They need somewhere to store things. You could earn money that way. Think of ways. Try and be creative about how you can earn money with your house. That’s a great step one because if you think about it, what’s your biggest expense every month? It’s your housing. How can you reduce that and make some money come in? Step two is to ask yourself, “Do I want to be an active or a passive investor?” They’re two completely different paths and both paths can make you a lot of money. Also, both paths can be a lot of headaches. It depends on where you want to go. If you ask yourself, “Am I excited to dive deep and learn?” If you’re like me, you love to read books, you want to go out, try things, and do things, great. Be an active investor, but if you’re not like that and you’re like, “I like my job. I like hanging out with my family. I like doing whatever I want to do on the weekends.” Active investing is not going to be for you. You need to go the passive route and the passive route is simply investing your money. Investing Education: Starting Your Real Estate Journey With Camilla Jeffs Click To Tweet Mainstream has always told us that we invest in the stock market. Even your company is forcing you to invest in the stock market because they have their 401(k) and they’re like, “We have this great benefit for you and you would be dumb not to do it.” That’s the normal narrative out there but investing in real estate or alternative assets is so much more powerful than simply following the herd and doing what everybody else is doing in the stock market and I’ve lived it. You’ve lived a different path and it does well for you. Camilla, if people want to get in touch with you, learn more about what you do, or pick your brain, where can they reach out? How can they connect with you? First of all, follow me on my podcast, Quiet Wealth. My podcast is a little bit different. 80% are solo shows. It is me teaching you step-by-step techniques and tactics to build wealth. You can also find meat at SteadyStreamInvestments.com. You can connect with me on LinkedIn. I have a new course that’s coming out that’s called W-2er to Entrepreneur. It’s teaching you exactly what we talked about in the beginning. What are the steps and decisions you need to make in order to transition from being an employee to a CEO? We know that 90% of new entrepreneurs fail and it’s not because of the business that they chose. It’s not because of the thing that they did. It’s because they struggled to transition from being an employee to a CEO. That’s what this course is all about. It is to help you take those right steps and set you up for success in whatever business you choose to do. It’s not usually the idea. It’s shifting your mindset from being an employee to being a CEO. I’ll have to check that out. Thank you so much for joining us on this episode of the show. If you enjoyed the show, please share it with a friend, subscribe, or leave us a review. Until next time, thank you.  

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About Camilla Jeffs

CWS 228 | Investing EducationCamilla Jeffs is the Founder and CEO of Steady Stream Investments, an education company teaching people how to add passive income streams to their lives via apartment group investing. Camilla is a general partner in over 1,000 multifamily units and a 65-bed assisted living community. In addition to her 20 years of experience investing in real estate, she holds an MBA and was known as an innovative HR leader for tech companies. Camilla is the host of the Quiet Wealth podcast and has started four successful businesses. She is the mother of five amazing children, loves to play soccer and tennis and raise farm animals.

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