From F.E.A.R. To Fortune: The Psychology Behind Business To Crush Your First Deal With Rod Khleif

November 8, 2023




CWS 261 | FEAR


Transform your F.E.A.R. – False Evidence Appearing Real – into your path to success. In this episode, Rod Khleif discusses the psychology of business and how to conquer your fears, especially when taking the first step into the world of real estate investing. From overcoming adversity to building an empire, Rod shares his journey of transforming lives, including his own, through the power of mindset and action. He explains how F.E.A.R. is often the roadblock preventing us from venturing into new territories, especially in business. He touches on the importance of identifying and dismantling limiting beliefs, setting inspiring goals, and focusing your energy in the right direction. Rod also discusses the impact of aligning your strengths with your passion and the concept of not waiting to achieve success before giving back to the community. Ready to tap into the psychology of success and find your way through F.E.A.R.? Tune in now and learn how to conquer your first real estate deal with confidence.

 Use the discount code “7e” on Rod’s Bootcamp website to reserve your spot for just $97.

Listen to the podcast here


From F.E.A.R. To Fortune: The Psychology Behind Business To Crush Your First Deal With Rod Khleif

Welcome everybody to the Creating Wealth Simplified show, where each week we bring you education and information that will help you take your next step in building wealth through real estate. I’m your host Lauren Wells. Joining me today is Rod Khleif. I am super excited to have Rod on the show. He is going to share a lot about the psychology and mindset of what he’s done and what’s gotten him to where he is now. Rod, I’d love for you to introduce yourself and tell us a little bit about your story.

I think introducing myself would be best served by telling my story. By the way, let’s reframe what you said. Let me give you some success strategies that’ll help you. Forget that they help me, but I promise you they will help you if you listen. I’m going to tell you my story because it’ll basically serve as my bio. I’m a Dutch immigrant. I was born in the Netherlands, think wooden shoes and windmills. I immigrated when I was six years old with my brother Albert and my mother. We ended up in Denver, Colorado where I lived for 30 years.

We didn’t have much growing up. In fact, I wore clothes from the Goodwill and the Salvation Army all the way through junior high school. I remember eating expired food. We shopped at an expired food store, believe it or not, they had one back then. We drank powdered milk with our cereal in the morning. Trust me, it sounds better than it is. Finally, I lied about my age at Burger King when I was fourteen because I was tall and got a job flipping burgers so that I could buy my own clothes and improve my lot in life a little bit.

I’m sure you have audiences that had it harder than I did, but I knew I wanted more as well. Luckily, my mom had an incredible work ethic. She babysat kids so we’d have enough money to eat and so she could have some spending money. She did well with it and became a bit of an entrepreneur with her babysitting money. She invested in the stock market successfully. She did IPOs and she had no formal education, which made it even more impressive. She also invested in real estate. Her first real estate acquisition was the house right across the street from us that she bought when I was about 14 for around $30,000.

When I was 17, she told me she’d made $20,000 in her sleep which had gone up in value to $20,000. This is back when $20,000 was a lot of money. I’m like, “What? You made $20,000 and you didn’t do anything? Screw college. I’m getting into real estate.” I went and I got my real estate license. I actually got my broker’s license. Right when I turned 18, I could have my own office. They allowed you to do that with education back then. Now, they got smart and you need some experience to be a broker, but I was a broker. I was smart enough to go work for another broker.

My first year in real estate, I was still living at home. I made about $8,000. The second year, I made about $10,000. Third year though, I made over $100,000, which back in 1980 was pretty decent change. What happened between year 2 and year 3 that caused me to 10x my income? What happened was I met a guy who started my journey around mindset and psychology. I was dating his daughter. He was the broker I was working for. He told me that mindset and psychology are 80% to 90% of your success in anything. Only 10% to 20% is the mechanical stuff or the vehicle, as it were.

Fast forward to now, I’ve owned over 2,000 houses that I’ve rented long-term. I own thousands of apartment units now in 7 states of over 5,000 units. In 2006, my net worth went up $17 million while I slept. If you want to do the math on that, it’s $8,300 an hour over a 40-hour work week, which of course I did because anybody that would hold still long enough, I was bragging to. When you get a big head like that, I thought I was a real estate God. When that happens, God of the universe will give you a nice little SmackDown. That was 2008. I lost $50 million conservatively in 2008.

What I’m known for talking about on my podcast and at my bootcamps, by the way, I teach people how to buy multifamily properties. I’m blessed to host the largest commercial real estate podcast in the world. We have over 19 million downloads. It’s called Lifetime Cash Flow Through Real Estate Investing. The reason it’s been so successful is because of my focus on mindset and psychology.

I’d love to give you some of the strategies that I’ve utilized to have $50 million to lose in the first place. More importantly or at least as importantly, to recover from losing it because I thought I was set for life. People killed themselves for losing less proportionately back in ’08 and ’09, which is when I lost it, and even in the Great Depression. If you’d like, I’m happy to drill down on some of those strategies.

Yeah. First, the question comes to mind. When you lost $50 million of net worth, where was your mindset then? What was your initial reaction?

I thought I was set for life. It sucked. Let’s be honest. It was no fun at all. It was terrible. Luckily, I’ve been all this self-actualization bent for twenty years. I spent twenty years following Tony Robbins around the planet. I was on his team for eight years. He’s the best in the world at repositioning your emotions, redirecting your focus, and all of these strategies to take your life to the next level. I was in a great environment.

For a while there, I was hiding under a rock with my eyeball poking out and feeling sorry for myself, but then I picked myself back up. I don’t call them failures. I call them seminars. That was a $50 million seminar because it’s only a failure if you don’t get back up or you don’t get the lesson. It was an expensive seminar, don’t get me wrong, but I’m a serial entrepreneur as well. I’ve built 27 businesses in my lifetime so far. Several were tens of millions. I have two that are right now. Most of them, however, have been spectacular flaming seminars. We fail our way to success.

It was terrible when it happened, but you have to make a decision. Pain is going to happen throughout life. Suffering, however, is optional. You have to decide if you’re going to continue to suffer. The first thing that I did to get back, and this is the first thing I do at my bootcamps as well, is goal setting. I’d have this session, I call it goal setting on steroids because that’s what it is. How do you get anything if you don’t know what it is? You have to know what it is that you want. You have to create hunger. You have to create what Napoleon Hill in his book Think and Grow Rich calls a burning desire. You have to want it. It starts with goals.

By the way, I’ll tell you how you can get a great deal on my virtual bootcamp later. If you’re not interested in learning multifamily, my link tree, I do a goal-setting workshop every year on New Year’s Day. It’s on RodsLinks.com. At the bottom is my goal-setting workshop. There’s a guide you can download. I’m not going to try to sell you anything. Here’s the thing. People spend more time planning a freaking birthday party than they do designing their lives. That’s designing your life.

People spend more time planning a freaking birthday party than they do designing their lives. Click To Tweet

I promise you, it’ll take you about an hour. If you haven’t done it in the last three months, go do it. It’s something you should do several times a year. Have your spouse do it. If your kids are over ten years old, have them do it. Again, it’s RodsLinks.com. There are a lot of free resources there as well, but the goal setting is at the bottom. There’s a guide you can download. If you’re driving, text the word LINKS to 72345, that’s my link tree. It’s at the bottom there.

Anyway, it starts with goals. You have to have those goals and that burning desire, because that’s how you push through fear. That’s how you push through limiting beliefs. That’s how you get uncomfortable. That comfort zone is a nice and warm place. We all know nothing grows there. That’s how you push through that stuff and that’s how you get back up when you get your butt kicked, which inevitably you will. You’re going to get knocked down. It starts with that burning desire. Even if you’ve only got average ability, if you have a burning desire, success is inevitable. It starts with that and it starts with that goal setting.

The next piece is, once you get clear on your goals, why your goals are a must, and you’ll see this process I take you through you, and you define what your whys are as well because that’s even more powerful than the goal itself. Once you have that done, you have to make a decision. The Latin root for the word decision means to cut off. It means when you make that decision, you’re not just putting one foot in or one foot out or dipping your toe in the water, it is done.

A great example or a great metaphor for a real decision is if you’re going to attack the island in battle, you’re going to burn your ships because you’re taking their damn ships home. That’s a decision. It’s done. When you’ve made that decision, you’re 100% committed. It’s like the difference between being interested and committed. If you’re “interested,” you’re going to get knocked off track. If you’re committed, you’re like a train on a track and it’s no longer a dream, it’s going to become an outcome. Motivation will get you started, but it’s the commitment that will bring you home. That’s the next piece is that decision, then you have to take that first step.

Dr. Martin Luther King said, “You don’t have to see the whole staircase. You take that first step in faith and the next step will be revealed.” Remember, when I was young and that shift between year 2 and year 3 in my income, I started knocking on doors of people who are in foreclosure. I’m like, “I’m Rod Khleif. I saw you’re having some trouble with Countrywide Funding. I help people when they’re in foreclosure.” I bought 500 houses that way, but those first few houses or that first step were very scary.

Lao Tzu said, “The journey of a thousand miles begins with a single step.” You have to take that step. That first step can sometimes be the most important step of your life. I’m going to tell you, I get a lot of analytical people on my podcast. I’m sure you do. You know who you are and I love you. You know how you have to check off every single box before you make a move. I want you to remember this analogy. You can drive all the way across the United States at night with your headlight only seeing 50 feet in front of you. You know you’ll make it, you may have some obstacles, but you know other people have done it before you. It’s the same way with this business or pretty much any business at this point.

Also, I see it in my students, we call it the Law of the First Deal. That first deal takes the longest. They’re complaining, “It’s been six months. I don’t have a deal yet.” They get one and the next thing I know they have four. I’m like, “What the hell happened?” It’s that Law of the First Deal. Scariest, most stressful, and takes the longest, but once it’s done, it’s like they realize that it’s all between their ears that’s holding them back. Here’s the thing though, if you get caught up in that fear of failure, you’re going to have regret. I don’t think there’s anything worse than regret.

There was this nurse in Australia. She was a hospice nurse. She took care of patients when they were about to die. Her name was Bronnie Ware. She asked them a question. The question was, “Do you have any regrets?” She wrote a book about it. It’s called The Top Five Regrets of Dying. Their number one regret was not living the life they could have lived. It was living someone else’s life. It was not doing what I knew I was capable of. I can’t think of anything worse than that. Let’s not have regrets. Let’s not worry about failure.

The next piece is fear and limiting beliefs. I alluded to those. When I immigrated, I got thrown into school and I didn’t speak English. My mom, a proud Dutch woman that she is, thought it’d be a great idea to send me to school in these wooden shoes. She also made me wear these leather shorts. We found these in the house when we put her in assisted living. They wear these for October Fest. I found out what bullies were for the first time and I got my ass kicked regularly. When she sent me to school in those, I got my butt kicked again.

I had this story on the playground where I had this crush on this girl. I made the mistake of telling my friend that I liked Carolyn. I see Carolyn coming across the playground when I was about nine years old with what looked like half the school was about twenty kids or it felt like that many anyway. She comes up to me and says, “Do you like mustard?” I said yes to anything. because I thought I was in love with her. I said, “Yeah, I like mustard.” She said, “I hate mustard and I hate you.” All the kids laughed. That doesn’t sound like much, but that was hugely impactful on me. With the bullies, I came up with this question that I asked myself, which was, “How can I show them I’m good enough?” I presuppose I wasn’t.

The reason I bring this up is a lot of people have limiting beliefs like that. “I’m not good enough. I’m not smart enough. I’m not analytical enough.” That was another one of mine. “I’m not young enough, old enough, have enough time, have enough money.” Here’s the thing. There’s a reason the acronym for belief systems is BS because 99.9% of them are BS, but we believe they’re real. That’s why one of the things, and I spend a lot of time on this at my bootcamps, is tearing that stuff apart.

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FEAR: There’s a reason the acronym for a belief system is BS because 99.9% of them are BS.


What is fear? False Evidence Appearing Real. I think that’s a true story. Some people say it’s F Everything And Run. I love to think that it’s Face Everything And Rise. We all know that 99.9% of the stuff you fear never happens. It’s important that you recognize that and you push through it. That’s why the goals are so important because that’s what’s going to get you to get up early, stay up late, push through the fear, push through the limiting beliefs, and get a little uncomfortable to grind for a few years like most people won’t so you can live the rest of your life like most people can’t. That’s how you do it. The goals, you got to have them.

The next piece is focus. Wherever focus goes, energy flows. I think some of the most successful people on the planet have the highest degree of focus. Whatever you focus on gets larger. Don’t get me started on all the crap that’s in the news, the censoring, the fake news, and all the crap that’s out there right now, the political environment. Don’t get me started, but keep this in mind. Wherever you put your focus, it’s going to get bigger. You have to be careful of what you’re focused on, especially in this current economic environment. There’s a lot of fear out there.

There’s an incredible opportunity coming. I got crushed by that wave in 2008 and 2009. I’m surfing this one. I’m in a lot of cash. I’m ready. There are deals coming. We can drill down on that more in a minute, but your focus is super important through this period. That’s why your goals are so important. Even if you’re not interested in multifamily, do your goals so that you’re focused on those instead of the crap that’s on the news. The news is going to make things seem like it’s worse than it is. Just remember this, the news organizations are not public service organizations. They are for-profit. We won’t go down the political path there, but they are funded by pharmaceutical companies and everything else.

The bottom line is to pay attention to what you focus on because it’s what’s going to get bigger. I’ll get people call me and say, “How do I get out of student loan debt?” I’m like, “Wrong question. How do you make so much money that that’s irrelevant?” They asked Mother Theresa if she was anti-war when she was alive. She said, “No, I’m pro-peace.” It’s kind of the same thing, but you see what I’m saying.

Pay attention to what you focus on because it's what's going to get bigger. Click To Tweet

Another thing is the dilution of focus. You have to be very careful with this. I remember in Denver when I was getting into real estate, I had started frozen yogurt shops. I had vending carts, selling ice cream bars. I had a carpet cleaning business. Everything suffered because my focus was so diluted. I got rid of everything except the real estate and that’s when I bought 500 houses. You have to be careful with diluting focus.

Another thing is minimizing distractions and decisions. If you see me publicly, you will almost always see me in these bone-ugly black V-neck t-shirts because I have 100 of them, so I don’t have to think about what I’m going to wear. I minimize my decisions. I don’t know about you. This is another focus piece, but I’ll be watching a Netflix movie and I’ll be scrolling through social media, which kills your focus because your brain is making these micro-decisions every split second, which is terrible for your focus. I’ll tell you one last thing on focus. I got excited because my podcast had 19 million downloads. I listen to two podcasts. One of them is Tim Ferriss and the other one is Joe Rogan. I try to get both sides of the aisle. I try to keep an open balance and open mind and try to see both sides of things.

On Tim Ferriss’ show, he interviews the best of the best in the world. Incredibly intellectual conversations. The best athletes like Michael Phelps, NFL and NBA players, best actors, Arnold, Ed Norton, Hugh Jackman, Jamie, and all the best actors, CEOs like Zuckerberg, and billionaires like Ray Dalio. The best of the best. He deconstructs their success. I started to hear a pattern. They almost all meditate. What does meditation enhance? Focus. Focus is a big deal, so keep that in mind.

The next piece, especially in the multifamily business, is playing to your strengths. A lot of people will tell you, “Build your weakness.” No. Build your strengths. Play on your strengths. Your strengths are your greatest assets. In the multifamily space, which is what I teach, there are lots of different hats you can wear. It’s a team sport. You’re not going to do it by yourself. You’re not going to take down a $10, $20, $30, $40 million asset by yourself. It’s going to be a team.

You could be the person who finds the deal. If you’re analytical, the person who underwrites the deal. If You have project management, asset management, or construction experience, you could be the asset manager. There are a lot of different hats you can wear, but you want to play to your strengths. You’re going to get success much faster if you’re playing to your strengths. What you do is you align, you hire, or you partner for your weaknesses.

When you’re playing to your strengths, first of all, you’re going to love what you do and you’re going to be good at it. You’ll never work another day in your life. Success is almost inevitable when you get two people playing your strengths. One of the most common dynamics I see is an analytical person with an extroverted person in this business. That’s almost always a strategy for success in the multifamily space. I’ve seen it time and time again.

How do you find your strengths and weaknesses? Do a Myers-Briggs profile, or Tony Robbins has something called a DISC profile. It’s free online. You Google Anthony Robbins’ DISC profile and you can do it and it’s very accurate. You can also ask five of your friends. They’ll definitely tell you what your weaknesses are. That’s how you find out. Don’t live somebody else’s life.

I actually think you should ask five of your friends what your strengths are. I have fallen into this in the past myself. Things that I consider, “This is easy. This is what it is. This isn’t special.” To everyone else, that’s your superpower. To you, it might not seem like your strength. It might just seem like something you do on the day-to-day when we talk about strength. We do this in our team, and a lot of what you said resonated with me personally because I am partnered with Chris. He is more analytical. I am an extrovert.

Around us, we have a team that we built where everyone is type A, high-achieving, and we all have let go of ego in order to focus on our strengths. It’s created something awesome for our team and our investors. A big part of that was our strengths, finding our strengths. I always tell people when I’m talking to them, “If you don’t know what your strengths are, go ask five people from different facets of your life. ‘What am I good at? What do you think of when you think of me?’ You will be shocked at how all five answers will sound very similar. It might be simple.”

That’s great advice. A personality profile will tell you as well, but friends are easy and one thing you said that was sharp is that you may not know. I know it sounds crazy, but you may not know what you’re great at.

You might’ve been telling yourself a story that you’re not good at that or you’ve been told you’re not good at that, so it has been this strength and it’s been waiting to be unleashed, so to speak.

I am so impressed that you said that. That is so profound. We all tell ourselves stories that limit us. I’m very impressed with that statement. If you want to change your life, change your stories.

Change who you hang out with.

When you’re playing to your strengths and you love it, you’re going to be passionate about it. To influence people requires passion. If you’re doing what you love, you’re going to influence people because again, this is a team sport. Throughout life, you’re going to be influencing people. If you’re doing what you love, it’ll be effortless. Success requires the ability to influence. If you’re passionate, it’s effortless. That passion is the fuel.

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FEAR: To influence people requires passion.


I think that people think, because I definitely again did, “That’s super cliche. If you’re passionate about what you do, it won’t feel like work.” Again, this was pre-me playing with my strengths. This was me trying to be the best at all these things within a business and not focusing, so it ties into focus, not in just your subject matter, but also your strengths. Focusing on your strengths. I can truly say now that I’ve focused on what I’m good at and offload the rest to the people who are good at what I am not. I do love every day everything I do. There’s nothing up and I’m like, “I have to send that email” because it’s easy and it’s fun.

Passion may be cliche, but it’s my favorite word. Tony Robbins has this quote, “Live with passion.” I can’t think of anything more exciting than to have a passionate life. Passion is the fuel. Don’t settle. Don’t play small. Figure out what juices you and inspires you. Passion breeds creativity and innovation. It minimizes or even eliminates fear. I love the word passion.

Let’s talk about peer group for a minute because you’re alluding to that. When I was having my ass handed to me in 2008 and 2009, I was in Tony Robbins Platinum Partnership. That’s his high-level mastermind. It was about $130,000 all in back then. It’s a lot more than that now, but I was around people who were killing it in the crash. They were thriving. While I was getting my butt kicked, they’re capitalizing on it. They’re like, “Get up, $50 million, go get up and make something happen.” Who do you want to be around when the soup hits the fan? People like that. Be very careful who you hang out with.

The problem is most people default to people they went to school with or people they work with. Those people with their own fears and limiting beliefs may hold you back. You want to be around people who aren’t going to hold you back. Trust me, if you show me your three best friends, I’ll show you who you are in every aspect of your life, your health, your happiness, and your finances. A rising tide lifts all ships. Be very careful who you allow to influence you.

Sometimes it’s family that’ll hold you back. I’m going to tell you, love your family, but proactively choose your peers and who you allow to influence you. People that’ll hold you accountable, push you, and validate you. I’ll brag for a minute. I’ve got a coaching program, it’s called My Warriors. I’ve been teaching a little over five years. They own somewhere between 170,000 and 180,000 units that we know of. I’m proud of that. In fact, besides my kids, I’m most proud of that.

Most of those deals are done between warriors. It’s because that group validates each other. They hold each other accountable. They push each other, and they praise each other. It’s a beautiful environment. Get into an environment like that of people who are going to push you, hold you accountable, and make it like Lauren described her team. People who think what you think is hard is easy as well. That’s who you want to be around. If you’re going to play tennis, do you want to play somebody better than you or worse than you? You know the answer.

The next piece would be not giving up. Tenacity, persistence, grit, and determination because you’re going to get your butt handed to me. You’re going to get your nose blooded. You’re going to have things happen that cause you to pick yourself back up. Like I did when I lost 50 million. It’s that strength of character, strength of will, bravery, backbone, fortitude, toughness, and tenacity. It will beat talent every single time. There’s a book called Three Feet From Gold about this miner who gave up 3 feet from becoming a millionaire. Tenacity is power. It’s getting knocked down 99 times, getting up and kicking butt on the 100th. Keep your eye on the goal.

CWS 261 | FEAR

Three Feet From Gold: Turn Your Obstacles Into Opportunities (Think and Grow Rich Series) by Sharon L. Lechter and Greg S. Reid

The last big piece I want to talk about is problems and failure. I alluded to it earlier, but we fail our way to success. Problems and failure can be a big gift because they give you feedback. The only people that don’t have problems are 6 feet underground. I got to beat the billionaire owner of Spanx, the woman’s undergarment, Sara Blakely, a beautiful human being anyway. I met her at her mastermind. That was my formal education, masterminds, bootcamps, and things like that. I never went to college. I met her at a mastermind. She told me that her dad used to ask her and her brother on a weekly basis, “What have you failed at this week?” I thought, “What a freaking awesome question to ask your kids.”

You’re the second person who has said that on the show, or actually I was on another show. This woman has four kids. I’m going to go on a tangent here, and this is very true. I’m the oldest. I can attest to this. I’ve been around them and a lot of my oldest is like this. You see this fear of failure, perfectionism, and the need to do everything correctly the first time. She said once she saw that in her oldest, although the rest of her kids didn’t have that same problem, she started asking them weekly at dinner, I think even more than that, “What have you failed at today?”

Ask your kids that question. Unfortunately, I didn’t hear that until my kids were growing. They don’t listen to me anymore that much, but what an incredible pre-frame to have your children think about so that they don’t get caught up in fear, they push through, and they’re not afraid to fail. As I said, I’ve done 27 businesses, and most have failed. So what? I still had a roof over my head. I was almost homeless once, but that’s okay. I didn’t die.

What do you think was the commonality between those businesses failing other than focus?

I never went to college, number one. I don’t know that there was a commonality. Focus was definitely one of them for sure because I’m doing some therapy right now and the guy says I have high-functioning ADHD, so that was a shock. I’m like, “Are you kidding?” Honestly, I never had any formal training. I didn’t know how to read a P&L. I didn’t know what a business plan was. I just went out and did it. I was a fire-ready-aim guy.

Now, I’ve partnered with CPAs. I partnered with a guy who’s done $6 billion in assets, super analytical, almost mind-numbing when I hit my head against the wall analytical because he takes his time so much with stuff. That’s what I needed to balance me out. That was the realization. I think the other big mistake I made was I hired to try to save money rather than try to hire the best people I could find, regardless of what they cost. That was a big revelation for me.

It’ll cost you in the end.

Always. Businesses are nothing but two things. They are systems and people. If you get the systems down and you get the right people, success is inevitable. Every business is nothing but innovation and marketing. That’s a Peter Gruber quote. The last piece I want to mention, it’s a little fluffy, but I think it’s super important. That is gratitude. Gratitude is the most important foundational emotion that we have. It makes us stronger when we face adversity. It strengthens our immune system. It makes our hearts stronger, lowers our blood pressure, and brings us closer to our spirituality.

The reason I want to bring it up beyond all that great stuff is that it’s how you bring what you want into your life. I manifested all these things in my life. I have a morning ritual. I will sit and I’ll do gratitude for the people that I love. I’ll do gratitude for my students and my foundation. I’ll then show gratitude for the things that I want as if I already have them. I will sometimes get emotional being grateful for things I don’t even have yet. I know I lost some of your analytical listeners on that one, but this is how I had 50 million to lose and how I got it back. Ignore it at your peril.

The last piece here is, when I was young, I knew I wanted to live on the beach. There’s no beach in Denver. Twenty years later, I built what’s now about a $30 million place. It was $8 million at the time mansion on the beach. I had the beach on one side. I had my boats on the backside. It was called a gulf to bay. A spectacular home. Giant waterfall from the second-floor balcony to the pool. You had to walk through the waterfall to get into the pool. Pools in magazines. A wine cellar elevator. On the second floor, I had this big spiral staircase up through the middle. I had aquariums built around the spiral staircase that cost me almost $200,000. This gives you an idea of the house.

It took me twenty years to build this thing. I worked for it. I manifested it. I used to visualize the palm trees in the surf. Two months after I moved in, I’m floating in the pool at night, I’m looking up at this testament to my ego, which is what it was to prove that I was good enough. I asked the question, “How can I show I’m good enough?” That was to prove it. I got depressed. I don’t mean a little depressed. I got really depressed. I’m like, “What the hell?” I had the cars, boats, jet skis, a beautiful family inside sleeping, and an amazing home. How could I possibly be depressed?

I want to leave your audience with this and then you can hit me up with questions. There were several things happening. One was that you should never achieve a big goal without having other goals lined up behind it because you need a vision for the future. Like the good book says, without a vision, the people perish. I didn’t know what I was going to do next. That was a big piece. The second piece was it’s never about the goals. You need them. You have to get them to push through and have that burning desire. They say the happiest days of a boat owner’s life are the day they buy the boat and the day they sell the boat. The goals are short-lived, but you have to have them.

You should never achieve a big goal without having other goals lined up behind it. Click To Tweet

The biggest piece was I was totally focused on Rod. Show the world I’m good enough. Show the world I matter. That’s the first year I saw Tony Robbins. This was 23 years ago. I saw that he fed families for the holidays. I’m like, “What a concept. Do something for someone else.” I’m embarrassed and sad to be 40 to get that memo. I’m 63 now. I called my brother and said, “Let’s feed five families.” I was going to go see him in Denver for Thanksgiving. He called his church and found five families that needed help.

Third family changed my life. We go up to this house. This Hispanic woman was in this crappy one-bedroom with five kids. We bought toys for the kids, food, and everything else. She sees all this stuff on the porch and she starts crying. Kids come out. Two of the older ones start crying. I start crying and I’m hooked. I’m blessed to say in the last 23 years, we’ve fed somewhere between 130,000 and 140,000 children here in Sarasota and Bradenton, Florida.

We’ve done tens of thousands of backpacks filled with school supplies. We’ve done tens of thousands of teddy bears to local police departments for their officers to put in vehicles if they encounter a child who’s been in a traumatic situation. In fact, I just did 400 yesterday to the Sarasota Police Department. You can go on my social, you’ll see it. I don’t say this to brag. I say this because, in our society, we’ve been taught to achieve to be happy. We shouldn’t be happy until we’ve achieved some measure of success. This is going to sound like a play on words and it is a little bit.

If you are giving back or making the world a better place, you’re happily achieving. Success comes so much faster. I hope you believe in that dynamic as well. What you give, you get back like tenfold. I would encourage you to figure it out. Tony Robbins calls it the science of achievement versus the art of fulfillment. Achievement is a science. If you want to learn multifamily, get your butt to my bootcamp. I’ll tell you how in a second. There’s a blueprint. There’s a map. You just got to go do it. That’s it. There’s no secret sauce there. You just got to go do it. Fulfillment is an art. You have to find out what juices you. For me, it’s kids. Maybe for you, it’s animals or the environment or the elderly. Give back right now because then you’ll be happily achieving and the success will come faster.

I agree.

Thank you. Let me pump my bootcamp for a second if I can.

If people want to get in touch with you or sign up for your bootcamp, tell us more about how.

I’ve got a virtual bootcamp. You can do it in your underwear at home. It’s January 6th and 7th. If you use a code, I’m going to give you, which is 7E, you can come for a whopping $97. I don’t sell anything there. It’s 16 to 18 hours of training. Nothing is being sold about multifamily for $97. It’s like a no-brainer. I give until it hurts and that’s why I’m successful because the people that give the most get the most. That’s a dynamic I work with.

If you’re thinking, “For $97, what can I get?” I’m going to tell you, it’ll blow your mind what you get. It’s going to be drinking through a fire hose. If you’re interested, go to RodsLinks.com. At the top is my bootcamp website. Use the code 7E to get that $97 price. We go through every aspect of the business. Building a team, finding deals, raising money for deals, syndication, joint venture, financing, underwriting, property management, you name it.

If you go to the bottom of that, you will see hundreds and hundreds of unsolicited, glowing testimonials about the quality of what we put out. Anyway, it’s RodLinks.com, or text the word LINKS to 72345. Just remember the code 7E, and you can come for $97. I promise you’ll be glad you came. If you don’t love it, I don’t mean like it, I mean love it, I’ll give you your freaking $97 back after you attend. No problem. Never happened, but there’s a first time for everything.

Everyone, thank you. I feel like I resonated a lot with a lot of what you said and wholeheartedly believe a lot of what you said as well. I’ve seen it unfold in my journey, so thank you for joining us and everyone for tuning in to this episode of the CWS show. If you enjoyed the show, share it with a friend, subscribe, or leave us a review. Thank you.



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About Rod Khleif

CWS 261 | FEARRod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance and giving back. As one of the country’s top business and peak performance luminaries. Rod has built over 27 businesses in his 44 year business career several which have been worth tens of millions of dollars. Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Rod’s experience involves both remarkable triumphs, and spectacular failures, which he affectionately calls “seminars:’ Rod will explain the mindset required to recover from losing $50 million dollars in the crash of 2008 to the success he enjoys today. Rod brings incredible authenticity and insight to his approach to business, mindset, real estate, success and life. Rod can talk about the psychology of success and any business in great depth, contributing incredible first-hand, technical, and motivational knowledge and skills to the conversation. Rod also founded The Tiny Hands Foundation, which has benefited more than 110,000 children in need.

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